‘Mr. Serious’ is a bags and accessories brand based in The Netherlands and the brand’s founder’s personal nickname. The nickname was given to him by a close friend back in 2000, who once mentioned how striking it was, how seriously ‘Mr. Serious’ took his graffiti, street art and urban exploring. Back then it wasn’t very common for most graffiti artists to be so focused on their artwork instead of a ‘normal’ career. ‘Mr. Serious’ life motto is ‘Serious about the less serious things in life’, a lifestyle and motto he still lives by today.